Privacy Policy


1. Introduction

This Privacy Policy explains how Choice Utility Ltd (“we”, “our”, “us”) collects, uses, and protects your personal data. We are committed to safeguarding your privacy and ensuring your information is handled securely and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our services, visiting our website, or engaging with our marketing, you agree to this Privacy Policy.


2. Who We Are

Choice Utility Ltd is a UK-based business energy consultancy and broker, providing energy procurement, account management, carbon reduction, and related services to UK businesses.

Registered Address: [Full Address]
Company Number: [Number]
Data Protection Registration Number: [ICO Number]


3. Data We Collect

We may collect and process the following personal and business information:

  • Contact Details: Name, job title, business name, email address, phone number, postal address.

  • Business Energy Data: MPAN/MPRN numbers, consumption data, contract details, billing history.

  • Financial Data: Bank details (where necessary for direct billing or refunds).

  • Communications: Emails, calls, and messages exchanged with our team.

  • Marketing Data: Preferences, survey responses, and engagement with our emails, website, and adverts.


4. How We Collect Your Data

We collect data from:

  • Direct interactions (via phone, email, website forms, meetings).

  • Our CRM platform VOLT when onboarding or managing your account.

  • Lead generation partners (with your consent).

  • Publicly available sources (e.g., Companies House, business directories).

  • Marketing and advertising platforms (Meta, LinkedIn, Google Ads).


5. How We Use Your Data

We process your data to:

  • Provide and manage our services to you.

  • Compare energy tariffs and secure contracts on your behalf.

  • Monitor and manage your contracts in VOLT.

  • Resolve supplier or billing issues.

  • Carry out billing validation and overcharge recovery.

  • Send relevant updates, offers, and market information (with your consent).

  • Comply with legal and regulatory obligations.


6. Marketing and Communication

We may send you information about our services, industry updates, and offers we believe may be relevant to your business.

  • You can opt out of marketing at any time by clicking the unsubscribe link in our emails or contacting us directly.

  • We will never sell your data to third parties for marketing purposes.


7. Data Sharing

We may share your information with:

  • Energy suppliers, meter operators, and distribution network operators (for contract and service fulfilment).

  • Trusted third-party service providers (e.g., IT systems, CRM support, analytics platforms).

  • Regulatory bodies, government agencies, or the Energy Ombudsman where legally required.


8. Data Retention

We keep your personal and business data only as long as necessary to fulfil the purposes we collected it for, including legal, tax, and reporting requirements.

  • Typical retention: Up to 7 years after the end of our contract with you.


9. Data Security

We take appropriate technical and organisational measures to secure your data against unauthorised access, use, or disclosure, including encrypted storage and secure transfer protocols.


10. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of incorrect or incomplete data.

  • Request deletion of your data (where legally possible).

  • Object to or restrict processing of your data.

  • Withdraw consent for marketing at any time.

  • Request data portability to another provider.

To exercise any of these rights, please contact us using the details below.


11. Cookies

Our website uses cookies to improve your browsing experience, analyse site traffic, and personalise content. You can manage cookie preferences in your browser settings.


12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.